Free Dog Tags For You
How are they gonna keep the rank and file filled? Such innovative campaigns as hitting the mean streets in gang areas, lowering acceptable aptitude scores and forgiving criminal convictions have not quite filled the quotas. But shy on marketing sense this Army is not.
Florida State University alumni recently received this mailing for "free personalized U.S. Army dog tags--while supplies last" when they send in the recruitment form. There is a certain morbid humor involved here, as we all know the purpose of dog tags, which is not fashion statement.
Clever marketing approach. Dead of Summer--guys have had a chance to hang out and party, maybe looking around for the next thing to do, and viola! Uncle Sam comes knocking for a few good men.
And of course, the picture featured on the back of the mailer is that of two handsome Apache pilots, who don't appear to be sweating in 130 degree desert heat, ignominiously stacking C4 incorrectly like the poor enlistee in the previous post.
I wonder if private colleges also pimp their student rosters to the government.
Labels: recruiting tactic