Friday, April 18, 2008

Above All

VP Cheney asked his wife at the breakfast table if it bugs her
that people call him "Darth Vader." He said she answered,
"Not at all. It humanizes you."

We live in fame or go down in flame.
Hey! Nothing'll stop the U.S. Air Force!

--Army Air Corps Song,
Capt. Robert Crawford

In this rare attempt at humor, VP Cheney fails to mention that the analogy to Darth is not absolute, as the latter did his own dirty work and wielded his own light sabre. He didn't have other priorities.

Ranger previously commented on the less-than-honest historicity included in the slick Air Force advertisements featuring a highly-stylized F-22 jet. What is the agenda for these spots:
Is it recruiting, or lobbying Congress for money (which is illegal) ?

The Air Force Times says,

"(T)he print ads in The Washington Post, New York Times and USA Today looked more like they were aimed at decision-makers on the national scene."

"The ads don’t say much about service or sacrifice. You’d never know the Air Force is a military organization. You’d never know an unpopular war is in its sixth year. You’d never know airmen pull “in lieu of” duty, performing grunt work and sometimes getting blown up. The ads not only don’t encourage people to sign up at the recruiting office, they also don’t explain benefits the Air Force offers to an enlistee ("'Above All' ads Misfire.")

So who is the audience for these antiseptic ads promoting the indispensabilty and primacy of the Air Force in battle?

The Air Force has requested an additional $59 million for their "Above All" 2009 ad campaign. But
Air Force Times questions whether the ad campaign is needed at all.

Ranger does not see a problem with recruiting literature, but lobbying and propaganda should not be financed with public funds.

The "Above All" ads are a questionable expenditure of defense funds.

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Anonymous Andy said...

My understanding is that all the services hire advertising agencies to both create their ad campaigns, develop slogans, design websites, create commercials, etc. As part of the package, I'm sure these agencies have done their homework on the key military demographics. I think that's why you see a lot of predator and cybercommand in the new AF commercials. The AF has long gone after a high-tech, geeky demographic. If it was about lobbying congress I think you'd be seeing more of the high-dollar projects like the F-22 and F-35 playing central roles in these adds.

Saturday, April 19, 2008 at 10:33:00 PM GMT-5  
Blogger rangeragainstwar said...

I view this ad as anything but recruiting. It's propaganda to inculcate the taxpayers and to suck up for additional funding.
The target geek audience can't see past their noses. jim

Monday, April 21, 2008 at 9:15:00 AM GMT-5  

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