When U.S. pilots were held in North Vietnamese prisons and called war criminals for bombing civilian targets, we celebrated them as heroes. But we corral and detain Taliban goat herders fighting the U.S. incursion as "illegal enemies," depicting them as the personification of evil.
In WW II, the U.S. Army Air Corps utilized terror bombing of civilian targets in Japan and Germany, and we feted our air crews as heroes. The civilian deaths caused were not the result of collateral damage, but rather direct targeting.
Vilifying goat herders for picking up a rifle and defending their mud huts, versus praising U.S. bombing of civilians, then and now. There is a disparity here.