RANGER AGAINST WAR <

Saturday, April 24, 2010

No Limits



Yeah. That's it. More.
That's right! I want more!

--Key Largo (1948)


Everything in the universe has a purpose

--How to Be A No Limit Person,

Wayne Dyer

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CBS has launched a new series about, well, series. It will give you "more", and will be available on "multiple platforms, including the web, mobile, streaming radio and on the CBS Times Square billboard. Videos can be seen at: http://www.cbs.com/originals/tv_briefly/video/."

TV BRIEFLY "will help extend the show experience by giving fans new information about their favorite shows beyond what they see on TV," said Jeff Clark, Vice President of CBS.com. "Through these fun, bite-size videos featuring relevant news and trivia, we give fans a more interactive and complete look into their favorite programs."

But entertainment is not news. I remember when the mash-up began, with the television tabloid Entertainment Tonight hosted by John Tesh, who presented as a respectable news anchor. The legitimization of pablum-as-news had begun. Infotainment became news. Now the transition is complete: People discuss their favorite characters as though they are entities, and this suffices as discussion today.

"We wanted to provide a unique experience for CBS fans that also aligns with our goal of enabling people to live life without limits," said Tariq Hassan, vice president of worldwide marketing for the Imaging and Printing Group at HP. "With TV BRIEFLY, we've created a fun and engaging experience that gives fans more of the content they crave and multiple ways to easily access that content."

Is sitting, mouth agape, watching people create a fantasy "living without limits"? Is this "content we should crave"?

Who has the time for junk television, much less junk about junk?

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