Load Bearing Bras

Ranger wearing his Load Bearing Equipment (LBE)
_______________

A recent Playtex bra commercial for wide support straps which would spread out the load and not dig into the shoulders made Ranger laugh. It appears that after almost 130 years of the military using web gear as a means of transferring a weight load onto the shoulders, Playtex has figured out how to appropriate the technology into an LBE bra.

One would think with the fascination that soldiers have for excess female cleavage that one of us would have applied the LBE concept to bras a long time ago.

"Saddle Up!" takes on a whole new meaning, now.